The End of Pay Per Click Trivia (And a Crucial Tip…)

Welcome back! Last week, we posted our Pay Per Click (PPC) Trivia Question of the Week about using negative keywords. Negative keywords are search phrases you tell Google you DO NOT want to trigger your ads.

For example, a negative keyword for PostcardMania is “free.” We set “free” as a negative keyword so if someone types “free postcards” into Google they won’t find us. Those aren’t our ideal leads.

Last week’s question was…

What percentage of PPC accounts have used at least 1 negative keyword in the last 90 days?

a) Less than 90%
b) Less than 75%
c) Less than 50%
d) Less than 25%

And the correct answer is…
c) Less than 50%

And get this: 20% of them have yet to use a negative keyword… ever. Well done Liz on a very clever answer and for winning this week’s Marketer’s Dream Educational Pack which includes 3 of our favorite marketing books!

What’s the big deal?
One of the most important and tragically overlooked aspects of a PPC marketing is the use of negative keywords. Creating sufficient and custom-tailored negative keyword lists can prevent your campaigns from wasting your budget on unwanted and irrelevant traffic.

We’ve encountered accounts that were sometimes wasting up to 85% of their budget on completely irrelevant searches because they didn’t properly use negative keywords.

PostcardMania’s PPC Management service comes up with extensive negative keyword lists, and continues to improve them ongoing. We regularly sort through all of the searches resulting in misplaced ads to find more irrelevant searches to use as negative keywords.

If you want to learn more about what negative keywords can do for your PPC marketing, and how we can help you, call 1-800-628-1804. We’d love to help!

Best,
Joy