Website to Mailbox

While online ads are amazingly effective, direct mail tends to have a much higher response rate overall. We highly recommend using both approaches simultaneously for the best possible response.

Absolutely. It only takes a few minutes. We’ll provide simple instructions and plenty of assistance.

Great question! This program is currently setup to match consumer mailing addresses so at this time it is recommended for business-to-consumer companies or business-to-business companies who have website traffic from employees working from their homes. We can provide you with an estimate of how many matches you will be able to receive, just contact a Marketing Consultant and they will assist you with that. Plus, you only pay for the matches you receive so there is no risk to setting it up, if your matches are low you will only be charged for those records.

Website to Mailbox works by using a proprietary algorithm to see if a physical address can be matched to the website visitor. If a match is found, and the prospect fits your predetermined qualifying factors, a retargeting postcard is mailed automatically within 1 business day. Collecting this data is a standard practice and is done automatically by many websites. Privacy and legality is maintained by keeping personally identifiable information separated or encoded. The challenging part about doing this is that several providers of this kind of information have loose criteria of how accurate their matches are. We have spent the last 2 years in research and development including relentless testing to ensure that we are providing only the most accurate matches to our clients. After testing almost every other similar product on the market, we know you will find that we offer the most accurate and effective matching you can find.

It’s true that this level of hyperlocal targeting wasn’t possible until more recent years for those reasons but our ability to gather and utilize mobile device GPS data in conjunction with the IP location data has significantly enhanced our ability to pinpoint user location. Our team of data scientists, engineers and analysts ingest billions of GPS observations on a daily basis to ensure the most up-to-date location responses. This is how we stay on top of the dynamic nature of the IP space. We spent two years testing and confirming the accuracy of our matches prior to the launch of this product.

Most likely, yes! As long as you have access to your site and can add a simple tag you are good to go! We will provide simple instructions and in many cases we can even assist you with placing the code on your website. In rare instances, some sites may not allow you to place a tag (for example some GoDaddy sites or Shopify Basic sites).  Just send us your website info, and we’ll let you know!