Benefitnessnow

The Situation

Benjamin Villalon is the owner of Benefitnessnow, a full health and fitness program that serves residents of the Sugarland, TX area. He needed to advertise his business and increase clientele, so he reached out to PostcardMania for assistance.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

• A QR code on the front of the card that recipients could easily scan to find more information online
• A strong headline that gets the message across clearly
• An offer for a free in-home training session
• A friendly and professional photo of Benjamin to build trust with the prospect
• A list of Benjamin’s qualifications to show he can be trusted

Benjamin mailed 6,000 postcards to his own list of contacts in the local area. One-thousand cards were mailed out each week. This consistency helped keep his business top of mind with locals and also bring in a steady stream of leads.

The Results

They generated $15,000 in revenue!

As a result, Benjamin received 5 responses and converted 2 of them, bringing in a total of $15,000 in revenue!