California Slate Company

The Situation

California Slate Company is a premier resource for natural slate roofing material located in San Francisco, CA. They needed to sell more of their product, so they came to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard with the following features:

• A QR code that when scanned goes to the company website
• A sleek and modern design that grabs the prospect’s eye
• The bold color red brings attention to the action: “Call or visit us online”
• A description of the product and it’s benefits on the back of the card

California Slate Company mailed a total of 30,000 postcards to a both a consumer and business mailing list that targeted homes over 2 million in value with an age of 20 years or older, and also California area roofing and architectural businesses. The cards were mailed out in increments of 5,000 pieces four times.

The Results

They made $30,000 in revenue!

As a result, they received 12 responses and converted 6 of them, generating $30,000 in revenue!