Pre-Mover Daily, Automated Mailers
Our pre-mover marketing program targets residents who are selling their homes and are moving!
Selling a home and moving to a new area involves a lot of prep work. Your business could benefit by marketing your services to residents who are in the process of moving with daily automated mailers. Whether you are a moving, cleaning, or professional staging company, we make it easy for you to advertise to pre-movers who need your help.
Our marketing consultants create an automated direct mail marketing campaign that mails postcards to residents who have listed their home and after it is under contract. The pre-mover mailing list data is pulled daily so you receive leads lightning fast!
According to InsideSales, 50% of buyers go with the vendor that responds first, which means it is VITAL to be the first company to reach out to homeowners in your area who are actively looking for your services.
Here are a few statistics that show why marketing to homeowners is a smart move!
- New homeowners spend 5x more on home improvement in their first year than existing homeowners. Source: Porch Group Media
- New homeowners are 17% more likely to buy a new car in their first year than existing homeowners. Source: Edmunds
- New homeowners are 23% more likely to start a family in their first year than existing homeowners. Source: National Association of Realtors
- New movers are 38% more likely to try a new restaurant than existing residents. Source: Nielsen
- New movers are 20% more likely to sign up for a new gym membership than existing residents. Source: IHRSA
- New movers are 15% more likely to switch banks than existing residents. Source: J.D. Power
- New movers are 10% more likely to switch internet service providers than existing residents. Source: Leichtman Research Group
Here’s how it works:
- We design a custom postcard for your business.
- Marketing consultants build a campaign based on the service area you want to target.
- 3.Pre-mover postcards are automatically mailed seven days after the prospect’s home is listed.
- If the home goes under contract, another batch of postcards are mailed to help prepare the recipients for their move.
Our Pre-Mover Daily Mailers are perfect for almost every business, but especially the ones in these industries:
- Moving Service
- Storage
- Home Insurance
- Cleaning Service
- Home Inspection
- Home Warranty
- Pest Control
- Home Improvement Store
The combination of perfect timing and personal touch makes these campaigns hugely successful for local small businesses.
